Watchshop: Sales success through product placement

THE CHALLENGE

For over 15 years, we helped WatchShop become the UK’s leading online watch retailer with high-profile coverage across lifestyle and fashion press.

From its roots as a small accessory ecommerce business, to stocking hundreds of brands from affordable to luxury, Watchshop’s rise has been meteoric. Throughout this time, Cherish worked with the founders to grow the profile of Watchshop before its eventual sale to the Frasers Group.

OUR APPROACH

Working as an extension of the small in-house marketing team, our brief was clear – build media and influencer relationships, place products, create news stories, develop feature ideas and secure partnerships, making WatchShop the first port of call for fashion and accessories editors.

By starting with great ideas and fun stories, we established valuable media credits even when up against strong watch brand marketing campaigns.

RESULTS

On average, we create over 200 pieces of coverage every six months listing Watchshop as the destination for watch brands, typically delivering over 30M impressions.

If you’re interested in PR to support your brand or business, have a look at our portfolio, review our services and get in touch at: info@cherishpr.com