D.O. Rueda: Influencer marketing, product sampling and awareness day partnerships

Our brief for DO Rueda is to introduce the region’s wines to young UK wine lovers in fresh and inspiring ways. In June 2026, we used the global World Verdejo Day as a moment to drive awareness and sampling of the Verdejo wines amongst new urban audiences, using a fresh and inspiring creative approach.

OUR APPROACH

Using our visual first creative strategy, we collaborated with a London-based illustrator to create a Limited-Edition Verdejo poster which was sent to media and influencers, accompanied by wine samples for them to enjoy. Presented in stylish packaging, we proposed an unboxing and drinking experience, perfect for inspiring content creation in the lead-up to the big day.

Influencers loved the approach, securing Instagram and TikTok posts and reels with influencers including:

Em Sheldon @emshelx

Florence Grace @florencegrace

Jade Honey @jadehoney62

Wine Away The Day @winewawaytheday

On the day itself, we extended the influencer marketing to further lifestyle voices securing lifestyle based tasting posts with:

Catherine Whild @traveltothefridge

Samuel Caceres @lostinsamuel

Flat On One @flatonone

Carlo Escobar @car.escobar

Finally, we collaborated with one of London’s leading flexible workspace providers, Work.Life, reaching professionals across eight London locations, Soho, Farringdon, Fitzrovia, Old Street, Liverpool Street, Bermondsey, Camden and Clerkenwell. By engaging people as they left work, we created opportunities to tell the story of D.O. Rueda, educate consumers about its wines and highlight the D.O. Rueda certification mark as a symbol of authenticity and quality.

The activation reached over 250 attendees across all eight locations, creating direct consumer engagement opportunities and generating awareness of D.O. Rueda among a highly relevant audience of London-based professionals.

On social feeds, our influencers reached over 273,000 followers with over 64,000 views and nearly 3,000 interactions (likes and comments).

World Verdejo Day is one of many campaigns that we create for D.O. Rueda in the UK. Our work has resulted in increased awareness and strong growth of Rueda Verdejo in the UK with sales increasing by 6.65% year on year. This increase is particularly significant against a backdrop of declining wine consumption in the UK and European markets.