Fitness PR Campaign: JAXJOX Product Launch with Lifestyle Media & Influencer Activation

Connected fitness brand JAXJOX turned to Cherish PR to deliver a powerful fitness PR campaign for the UK launch of its smart Kettlebell and Foam Roller products.

Our team designed and executed a tailored fitness and lifestyle PR strategy that combined:

• – Influencer storytelling across Instagram and digital platforms
• – Product features in lifestyle and fitness media
• – Editorial reviews and targeted sampling
• – Consumer tech media engagement
• – Broadcast media and TV product placement

We focused on fitness, lifestyle, consumer and tech across digital and broadcast media, as well as high-reach influencers to ensure we delivered maximum exposure for JAXJOX driving the very best opportunity for purchasing intent.

Results from the Fitness PR Campaign

This campaign achieved:

• – 58 total media placements
• – 87% in Tier One media
• – 83% of features included a backlink
• – 17% were stand-alone stories

Media coverage highlights:
The Guardian, BBC’s The Gadget Show, Mail Online, GQ, and ITV2’s Love Island.

On social media channels, we ran a blended campaign with fitness influencers, partnering with Adam Collard (1M+ followers) who featured the smart kettlebell across his Instagram channel, further boosting the campaign’s lifestyle appeal.