BEING PART OF THE PR FIGHT AGAINST COVID-1929/09/2020
Occasionally we offer our PR services pro bono and it’s been incredible over the past few weeks to work in that capacity with Dr Gruff Davies on his mission to increase awareness of the benefits of Vitamin D in the fight against Covid-19.
Dr Davies has gathered a group of eminent scientists who are lobbying the UK Government to recommend that we all take at least 2000 IU of Vitamin D every day. Many studies, including Dr Davies’s own causal work conducted in May 2020, have shown the direct link between Vitamin D deficiency and the worst cases of Covid. By simply taking a daily dose of Vitamin D, we can help our immune systems stay strong and potentially keep those we love from suffering.
In true PR fashion, we helped Dr Davies by taking his story to leading health and science editors across top tier UK media and it’s wonderful to see the media finally picking up the baton. The science is overwhelming and whilst the aim is of course to get the Government and NICE to sit up and listen, the coverage we deliver means more people know about the benefits of Vitamin D and may decide to help themselves.
This work is pro bono, because we believe in it and we believe in the people behind it. These scientists are not funded nor doing this for commercial gain but they are working night and day because they care about the many thousands of people who may suffer this winter and who do not need to.
Find out more about Vitamin D’s impact on Covid-19 by reviewing watching last week’s web conference on YouTube: www.is.gd/VitaminD_BIG_news
And if you’re short on time and would like a summary, have a look at Dr Davies’ blog:
Please support the effort by sharing this post and pointing other people to the growing body of evidence that Vitamin D makes a real difference to reduce the impact of this horrible virus.