I can’t recall the reason but completing a PR internship abroad in London has been in my plans for as long as I can remember. I figured what better place to get great PR experience than London? I didn’t know what to expect for my first ever Skype interview with the Director of Cherish, but once I got through that and received the offer, I was thrilled. I had no idea what was waiting for …Read More
Measuring the effectiveness of PR has always been a challenge in the PR industry. In the past, agencies have often looked at AVEs (Advertising Value Equivalent) as a measurement of success, as it compares the monetary ‘value’ of coverage with an advertisement, but it was wrong because values were based on rate card – and who actually pays that – and they didn’t take into account the endorsement of the outlet and the active recommendation …Read More
We live in a digital age and in order to succeed it’s crucial that PR works hand-in-hand with SEO. Most of us consume and share content online whilst on the go, therefore, we need to ensure that any content placed online is easily found on Google and other search engines.
Here are a few benefits of integrating SEO with PR:
Quality content is key to success
Focus on creating content that is unique and relevant …Read More
If you are interested in working with Cherish, we would love to hear from you.
Tel: +44 (0) 203 626 0282
19 Eastbourne Terrace