HOW PR CAN HELP YOU WITH SEO16/02/2017
We live in a digital age and in order to succeed it’s crucial that PR works hand-in-hand with SEO. Most of us consume and share content online whilst on the go, therefore, we need to ensure that any content placed online is easily found on Google and other search engines.
Here are a few benefits of integrating SEO with PR:
Quality content is key to success
Focus on creating content that is unique and relevant to your target audience. Media are more likely to take and share content that is well timed and pertinent, rather than something that might be seen as self-serving.
By integrating SEO into your PR content, PRs will know which keywords, themes, and URLs are resonating with the audience and where ranking boosts are needed to attract more authority links. A good PR team will know how to gain links from authority sites that Google and other search engines help to promote and can advise you on how to create content that is both engaging and shareable.
Relationships count and they can help you attract authority links
Good relationships with journalists can definitely help you earn links from websites that are well ranked by Google and other search engines, and consequently allow you to stand out against your competitors on searches. A few good links from large authority websites such as The Daily Mail or Business Insider are preferable to hundreds of links from spam websites.
Brand mentions with implied links are increasingly more important
Popular brands will have more mentions, rather than just links. Instead of focusing on just links, build out your strategy to include brand mentions, as these are becoming more important to SEO. Your PR team will know how to create content that features your brand in a relevant and meaningful way to help you score higher on searches.
Amplify your campaign through social
Sharing content on social media sites is always a great way to get exposure, however, getting other industry partners and influencers to share that content is where you can gain significant social growth. Use your connections as much as you can to influence these shares and increase your following. When using social media, remember to jump on trending topics as quickly as possible, using relevant and trending hashtags, this way your brand will be easily found online.
PR is all about communication and collaboration so combining your PR efforts with SEO will guarantee more eyeballs for your online content and consequently for your brand.