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2017 in Review: Technology Trends

27/12/2017

2017 was a massive year for innovation, and there were several technology trends that came into focus this year that will shape the industry for years to come. As the year comes to a close, we look at some of the technology trends that have made an impact over the last 12-months.

Artificial Intelligence

Artificial Intelligence (AI) research began in the 1950s, and yet it has really only emerged as a game-changing technology trend in …

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Cherish PR 2017 – A PR agency review of the year

20/12/2017
PR Agency

As a London-based PR agency working with brands across the globe,  2017 was the year when we learned that smart technology would soon run the home; when we pitched stories of AI and VR breaking boundaries in entertainment; when we showcased two-tone jewellery and when we rekindled a love of classic literature. From product launches, C-level executive media tours and experiential marketing pop-ups to thought leadership campaigns, industry trends and proactive press office opportunities, we’ve …

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The Digital Skills Gap: A postcode lottery?

18/12/2017

Digital skills is currently a hot topic in the UK. The news agenda has been filled with a variety of views and reports, especially from Chancellor Philip Hammond’s autumn budget statement. According to research from Rural England and Scotland’s Rural College – commissioned by Amazon – around 80% of rural firms said they see online tools as key to their future growth prospects, but more than half complained of a lack of digitally-savvy staff and …

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Business Communications and the Art of Conversation

13/12/2017
Business Communication

Do you talk a lot, a little, ask a lot of questions or prefer to ride the conversation out to see what happens? Well according to ‘We Need to Talk: How to Have Conversations That Matter’ by Celeste Headlee (recently featured in The Guardian), we may need to consider shutting the proverbial pie-hole and take a moment to listen to master the art of conversation. In our latest blog, we take a look at how …

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Top Tips: PR Skills Taken From The Running Track

30/11/2017

Cherish’s run club is now in its 13th week. We run around Hyde Park twice a week on our lunch hour, gradually going further and getting faster with each session. Every week there are an abundance of high-fives, fist pumps and slightly breathless praise. The club’s long-term goal is to complete a 10k charity run in the New Year, an aim we are tirelessly working towards and on-track to achieve. But it is about more …

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Cherish PR welcomes new client to the technology PR portfolio

28/11/2017

We are delighted to announce that we have been appointed as the technology PR agency for Lottoz, a fully regulated mobile-first online lottery platform.

Lottoz is owned and developed by new gaming and entertainment tech company Morpheus Games. It gives players 24/7 access to bet on 16 different lotteries across the globe including The Powerball, Mega Millions, EuroMillions and EuroJackpot, The Irish Lottery, SuperEnalotto, La Primitiva and the Oz Lotto.

The account sits within the …

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Cherish PR Agency Supports Laundrapp Win at the UK App Awards

24/11/2017

We’re celebrating today after our client, Laundrapp, won the Innovation Award at the inaugural UK App Awards last night. Judged by an influential and respected panel of industry experts, the UK App Awards celebrate and reward excellence in apps developed in the UK. This win is a really great example of how a PR agency and client can be true partners.

The judges of the UK App Awards were looking for something special, and to …

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TechDay London 2017: Five startups to watch

09/11/2017

At Cherish HQ we love a tech startup, so it was a no brainer for the team to attend TechDay London recently. TechDay attracts some of the most exciting tech startups from across the UK and Europe, as well as investors, accelerators, journalists and tech enthusiasts alike.

It was a fantastic opportunity to explore some of the newest talent dominating the tech space. Startups from a huge variety of sectors were exhibiting, including medicine, retail, …

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Quantified Self: Tracking with Personal Technology

06/11/2017

Do you use an app that tracks how many steps you take in a day? Tracks your workouts? Your sleeping pattern?  If so, you are part of the growing cultural movement towards the ‘quantified self’ with personal tracking.

Quantified self (QS), also known as ‘lifelogging’ or ‘personal analytics’, is the process of tracking personal data generated by people’s own behavioural activities. The term was made popular by Wired editors Gary Wolf and Kevin Kelly, who …

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It’s PR, not ER! – World Mental Health Day and PR

10/10/2017

Did you know that public relations is one of the most stressful industries to work in?  Year after year PR ranks in the top ten most stressful jobs in the world, sitting not-so comfortably beside doctors, firefighters, airline pilots & military personnel.  Every PR has heard the saying; ‘It’s PR darling, not ER,’ but judging by this survey, it very well might be!

According to PRCA’s latest #FuturePRoof research on mental health in the industry, …

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E: info@cherishpr.com
T: @CherishPR

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