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Start-up Media Relations – Where do I begin?

13/10/2016

If you are a startup then you’ve probably asked yourself this, “How can I get media as excited about my product as I am?” Getting the media to cover your business can be quite a challenging task, particularly because large business occupies most of the media space, but there’s a couple of tips and tricks to grabbing journalists’ attention and keeping it. Here are our top tips for start-up media relations:

Timing is everything

Pitching …

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How To Guide: Securing Techcrunch Startup Tech PR

03/10/2016

It’s safe to assume that every startup worth their salt wants their moment of glory in Techcrunch and it’s easy to understand why. With a monthly reach of 29 million of the world’s digital thinkers, it offers unrivalled exposure to the tech and investor community. Here we share our guide to securing Techcrunch startup tech PR.

What’s the deal? 

Yes, being featured in top industry publication will get your startup or small business invaluable exposure, …

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Top Tips: How to Achieve Startup Growth

23/09/2016

You’ve spent months, even years working on your dream startup, turning it into a reality. After scoring funding, testing your product (over and over and over again) you’re left wondering… what now? How do I take that next step and get my startup noticed? How do I achieve startup growth? This is the perfect time to consider PR.

PR is about getting you and your company noticed by your target audience, whether they are customers …

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How to Make Christmas Product Events Sparkle!

21/09/2016

Say the word Christmas to a PR and they will automatically think of July. In our world, Christmas starts at the beginning of summer and runs to the 24th December.  Monthly publications have long lead times and so whilst we are all heading for the beach, magazine editorial teams are planning and preparing bumper festive issues, that’s why we need to be ready to pitch our clients seasonal ranges. This is also one of the …

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Cherish PR Launches Startup PR Services – Little Bear

16/09/2016

We are launching a brand new division of Cherish PR called Little Bear. Little Bear provides start-up PR support with PR, social media and communication services. After years working with clients such as eHarmony, Indiegogo and Wix.com, we can appreciate the many pain points startups face. With an estimated 70-90% of startups falling short, there’s a massive need for cost effective services that will help startups thrive.
Our Founder and Managing Director, Rebecca Oatley, created …

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PR Tactics: Days of Note News Hijack

13/09/2016

Today marks Roald Dahl ‘s 100th birthday, and what would a centenary celebration be without a fanfare of press coverage!? These types of anniversaries are priceless for editorial opportunities in the press, and where ever possible, should be taken full advantage of – a perfect news hijack opportunity.

Buoyed up by the much-anticipated release of The BFG movie last month, the press can’t get enough of anything and everything Roald Dahl. Making sure you time …

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IFA Consumer Tech Show, What to Expect

01/09/2016

IFA, one of the world’s largest and oldest consumer tech shows, begins this week in Berlin. First taking place in 1924, the event boasts more than 10,000 innovations and over 245,000 visitors worldwide. The 2015 expo brought us innovations in wearables, washing machines and curved TVs – Here’s what to expect this year from the consumer tech show:

Beginning with ShowStoppers – an invitation only event that connects the media with exhibitors, where companies launch …

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Top Tips: Social Media Content

25/08/2016

Social media content – endless supply of holiday selfies or a chance to build a brand? Everyone is on social media, whether its to share holiday snaps or to send friends a hilarious YouTube video. Our love of sharing content has created the perfect environment for marketers to quickly reach potential customers.

For brands to have a good social presence can be costly. Consumers demand good quality content, they want competitions, videos, GIFs, beautiful imagery …

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Lifestage vs. Snapchat – Vlogging Social Media

22/08/2016

The battle of the vlogging social media – lifestage vs Snapchat – who will win? Lifestage, Facebook’s latest app allows you to make short biographical video clips to build a profile. It competes with Snapchat for the attention of teenagers, a demographic Facebook itself has been losing traction with. But is Lifestage really so different from Snapchat? We outline the similarities and differences for you:

Similarities

Both apps allow you to make videos. Lifestage works…

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Digital PR Agency Award Win for Cherish PR

18/08/2016

We are thrilled to announce that we have been named Digital PR Agency of the Year by the Technology, Media and Telecoms (TMT) in the 2016 Media Awards!

The last decade has seen a significant shift towards digital platforms. This change led the PR industry to evolve in order to meet the ever-changing client needs. Digitalised platforms have enhanced the way companies and individuals communicate and strive in the continuously evolving world of media.

At …

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If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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19 Eastbourne Terrace
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W2 6LG

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