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Lifestage vs. Snapchat – Vlogging Social Media

22/08/2016

The battle of the vlogging social media – lifestage vs Snapchat – who will win? Lifestage, Facebook’s latest app allows you to make short biographical video clips to build a profile. It competes with Snapchat for the attention of teenagers, a demographic Facebook itself has been losing traction with. But is Lifestage really so different from Snapchat? We outline the similarities and differences for you:

Lifestage 1

Similarities

Lifestage 2

 

Differences

We are not 100% percent sure about the name selection ‘Lifestage’, doesn’t seem like a term used by Generation Z and Millennials. However, if Lifestage gains the traction Snapchat has, it could be an incredibly powerful marketing tool for targeting people between the ages of 13 – 22.

Check out our post on the marketing power of vlogging social media platform Snapchat, showing the direction Lifestage could go. We’ll be back in a few weeks with further analysis of the app.

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