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STUNTS ARE DEAD. LONG LIVE PR STUNTS!

23/12/2016

Here are our top 3 from 2016

PR stunts are designed to raise eyebrows. Despite the great work out there, there’s no real formula (apart from the sheer creativity) for what makes a stunt work. It could be a simple idea, an activity planned for months or a smart and spontaneous response to world news or events. There’s no limit to the lengths that creative teams will go to create a positive buzz for their …

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New Year, New PR Team – A Kick-Start to 2017!

20/12/2016

This is the season for change and you might be thinking about a new marketing or PR team or approach for the New Year. It’s no secret that an effective PR campaign can work towards building your company profile, getting you noticed by investors, potential customers and beyond. However, choosing the right PR team for your business can feel overwhelming.

Whether you want to grow your social media channels or see your company in the …

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It’s beginning to look a lot like Christmas retail sales

15/12/2016

It should start on 24th December but over the past decade, we have all witnessed the onset of Christmas “creep”, driven by retailers airing their feel-good seasonal ads – all with a focus to drive the coveted Christmas retail sales. It’s been 10 years since John Lewis began their tear-jerking, heart-wrenching, budget-smashing 60 second mini-movies. This year’s Buster the Boxer launched on 10th November, a full six weeks before store doors close for the “official” …

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Press Office 101: Why good data creates an effective news story

09/12/2016

You may have seen our recent blog post explaining how to create news when there’s none – data being one tool to achieve this. In our latest blog, we are sharing a press office 101 – why good data creates an effective news story. Firstly, not all data makes a good news story. One of the biggest mistakes a business can make is pulling one dimensional data that focuses too heavily on itself.  It’s important …

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PR Networking – How to Embrace Networking

24/11/2016

Networking is an integral part of growing any business or startup. By the nature of the role, PR professionals spend time at industry events, roundtables and networking events. However, some preparation and simple tips can turn you from network novice into confident communicator:

Do your research – Your time is precious so don’t waste it at events that aren’t going to do anything for you or your company. Think about who you’re trying to target, …

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The big question: Can you afford start-up PR?

17/11/2016

It’s no secret entrepreneurs and startups need to do more with less. Budgets are almost always tight and PR can often be seen as an unnecessary luxury. However, with a few DIY strategies and tricks of the trade, even the smallest budget can deliver great startup PR.

No Budget – The same DIY spirit that got your startup going can be applied to just about anything, including PR. Not being ready to allocate budget doesn’t…

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Award Winning: How Awards Can Build A Startup Brand

11/11/2016

We all know that getting a startup brand off the ground can be time consuming and at times, can feel like an up-hill battle. The last thing you may think about is putting your fledgling business forward for an award. However even at this early stage, the rewards of being shortlisted or winning an award can be numerous, so here’s why you should go for it:

Free marketing – Awards from organisations such as Startups.co.uk …

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Can PR help you raise your startup profile? Yes, it can!

03/11/2016

 

Let’s face it, unless your one of the rare few startups that the world plucks from obscurity and begins talking excitedly about, you’ll need to work hard to build your profile.

Luckily, there are a number of ways you can get your startup on the right people’s lips, starting with a hard-working PR campaign. Here are some of the benefits of good PR:

Users – PR can help raise your profile by introducing your …

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Top Tips: How to Get Startup PR Value on a Budget

27/10/2016

Effective startup PR is like a pair of shoes, one size definitely does not fit all. Whilst you may want the world to know about your new product or service, the reality is that you will have a finite budget with which to work and that will dictate the size and scale of your campaign. A smaller budget, however, doesn’t have lower quality. Here’s how to get startup PR value on a budget.

A targeted …

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PR Tactics: Startup PR Creative Campaigns

20/10/2016

Let’s say you have successfully launched your startup. Things are going well but you feel like not many people know about you. You have heard that PR could help but you are not sure because you’re not new. Is there anything to PR? This is where startup PR creative campaigns come in.

The good news is that PR can help. A good PR doesn’t just pitch news, he or she knows how to make  it. …

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