PR Tactics: Blogger Relations Advice02/04/2015
Blogger relations; can it be time consuming? Yes, but is it a waste of time? True blogs are an influential channel to reach a highly targeted and engaged audience and an important component of your SEO strategy, but so many brands’ SEO teams simply buy their way into blogs and in doing so, waste their money and their time.
Convincing a blogger that the brand is a good fit and asking them to commit to a well written blog post is no mean feat. It takes a certain knowledge, understanding and approach to get the best. These are skills that your PR team should have in droves.
At Cherish, we work with bloggers from all backgrounds and interests. From running events to link building projects or targeted blogger content, we know that unless you take a personal approach you’re never going to get the best results.
Bloggers are real people too. Yes they may be listed as an influence number by Moz or Alexa but meeting them makes a huge difference to the relationship and subsequent brand coverage.
Take our blogger workshops for our client SmugMug, the world’s largest independent photo sharing website. We’ve hosted travel, mummy, lifestyle and food bloggers helping them to take better photographs, giving them a skill that they can’t wait to post about. It’s been a huge success for brand coverage and SEO alike whilst being delivered at minimal cost.
So you may have links at the front of your mind but take a tip or two from PR to make your blogger relations successful.