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Crowdfunding Social Media – Top Tips for Success

18/12/2013

Cherish was invited to sit on a panel for an event organised by crowdfunding platform Indiegogo called When Social Met Funding – not surprisingly, all about crowdfunding social media tactics. The event was hosted at The Bakery in London on Monday 9 December and was a sell-out. Alongside Kirsty on the panel was journalist Peter Jukes as well as a host of Indiegogo campaigners to talk about how social media can impact campaigns on the …

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Smug Mug: Top Autumn Photography Hacks

02/10/2013

The days are starting to shorten and the green leaves of summer have begun to turn and fall, which is the perfect time to get that striking landscape shot. SmugMug, the independent photo sharing site popular with professionals, has compiled its top 10 photography hacks on how to achieve that perfect landscape shot, whether you are a professional photographer or a novice.

1.       Explore your surroundings – Part of the enjoyment of landscape photography is …

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Client Snapshot: SmugMug UK consumer launch

28/08/2013

At the end of July, Cherish were proud to introduce US photography platform pioneers SmugMug to the UK for its consumer launch. SmugMug offers consumers safe and secure storage of their photographic memories by protecting them with Amazon Web Services, the leader in safe online backup. For both still and video images, SmugMug enables users to keep memories completely private or share them with their loved ones or the public.

Used by professional photographers worldwide …

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Client Snapshot: Event PR 2013 Round-Up

02/08/2013

Here at Cherish we believe that event PR and stunts can be a fantastic way to improve a brands’ image, garner solid and long-standing journalist relations, and most importantly, bring a client’s brand or product into the public’s awareness though broadcast, print and online media. Of course, an event only works when done properly. You always need to have an objective when planning any stunt or event PR, and a clear idea of what you …

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The Burger Backlash – Why Brand Positioning Is Important

28/06/2013

When earlier this week, Chancellor George Osborne tweeted a picture of himself working late and enjoying a burger at his desk to his 53,000 followers, little did he know the media storm that would follow. Causing a mild media circus, with headlines flying in from across the globe, far from portraying himself as a ‘man of the people’ – which was no doubt the initial objective of the snap – the photo did anything but. …

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Social Media: What does the future look like?

24/05/2013

 

Since its birth in February 2004 by Harvard student Mark Zuckerberg, Facebook has been the world’s most popular and profitable social media platform to date. Now, however, despite its nine year reign and over 1.1 billion users worldwide, with declining monthly users and a drop in its share price, has Facebook finally lost its cool?

While many speculate such a claim in unfounded, the figures suggest otherwise – in the past six months Facebook …

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Brand Awareness – The relationship between music and emotion

17/05/2013

Here at Cherish we love nothing more than a decent feel good Friday anthem. Research shows that 79% of employees can boost their productivity by listening to music at work, so putting on that old school song, a love-song ballad or latest top 40 hit could help you magic away your to-do list. As a team, we have different music tastes and enjoy all genres of music – from classical to drum & bass so …

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PR Talent: What makes you a PR Pro?

10/04/2013

At Cherish we always have our eyes peeled for the latest industry trends and PR practice tactics, but we also love to hear from talent within the PR and marketing industry. Between us all here we’ve had about 70 years’ experience in PR so we thought we’d share our thoughts with you. These days competition is tough and being a people person with a confident telephone manner and a natural flair for writing is no …

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Client Snapshot: eHarmony Consumer Research

15/03/2013

To get you in the mood here’s a snapshot into some consumer research work we conducted together with eHarmony. Some of you out there may be searching for Mr or Miss Right; the perfect partner who in the current lingo of TV talent shows and property programmes, ‘ticks all our boxes.’ But although we might dream of knights in shining armour or perfect Mila Kunis-lookalike all-round perfect women, the partner we pick to grow old …

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Client Snapshot: Wix.com Brand Networking Event

07/03/2013

Following neatly on from our journalist event on Wednesday, Cherish PR took part in a second event on Thursday of last week, this time for 70 of Wix’ UK-based website users. The focus of this brand networking event was to increase our client’s brand awareness in the UK region. Our client Wix regularly holds free ‘meet ups’ around the globe to help its users with anything from technical migration of their sites, to online branding. …

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If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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19 Eastbourne Terrace
Paddington
London
W2 6LG

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