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The next big trend: Alternative networking

16/06/2017

When you think of networking, what’s the first thing that comes to your mind? A large room full of suited business people shuffling from one to another and exchanging business cards? In the past, this used to be the norm – the traditional way of networking, however millennials are bucking the trend.…

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PR Networking – How to Embrace Networking

24/11/2016

Networking is an integral part of growing any business or startup. By the nature of the role, PR professionals spend time at industry events, roundtables and networking events. However, some preparation and simple tips can turn you from network novice into confident communicator:

Do your research – Your time is precious so don’t waste it at events that aren’t going to do anything for you or your company. Think about who you’re trying to target, …

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How to Make Christmas Product Events Sparkle!

21/09/2016

Say the word Christmas to a PR and they will automatically think of July. In our world, Christmas starts at the beginning of summer and runs to the 24th December.  Monthly publications have long lead times and so whilst we are all heading for the beach, magazine editorial teams are planning and preparing bumper festive issues, that’s why we need to be ready to pitch our clients seasonal ranges. This is also one of the …

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PR Tactics: Days of Note News Hijack

13/09/2016

Today marks Roald Dahl ‘s 100th birthday, and what would a centenary celebration be without a fanfare of press coverage!? These types of anniversaries are priceless for editorial opportunities in the press, and where ever possible, should be taken full advantage of – a perfect news hijack opportunity.

Buoyed up by the much-anticipated release of The BFG movie last month, the press can’t get enough of anything and everything Roald Dahl. Making sure you time …

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IFA Consumer Tech Show, What to Expect

01/09/2016

IFA, one of the world’s largest and oldest consumer tech shows, begins this week in Berlin. First taking place in 1924, the event boasts more than 10,000 innovations and over 245,000 visitors worldwide. The 2015 expo brought us innovations in wearables, washing machines and curved TVs – Here’s what to expect this year from the consumer tech show:

Beginning with ShowStoppers – an invitation only event that connects the media with exhibitors, where companies launch …

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