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FIT DOESN’T EQUAL THIN. WHY BRANDS ARE NECESSARY FOR SOCIAL JUSTICE TO TAKE HOLD

11/06/2019
Nike

It’s easy to criticise brands for commercialising social justice. Popping a rainbow flag on a cupcake to “show support” or driving a female empowerment marketing strategy makes great fodder for those who are hyper-critical of commercialisation or those people for whom the issue is never addressed.

Don’t get me wrong, there’s a long way to go until we see women truly represented in City institutions or until the LGBT community can live without fear of …

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