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8 Questions with Cherish PR’s New West Coast PR Consultant

09/07/2018

 

Drum roll please… Introducing the wonderful Rhian Humphries who is the new addition to the Cherish PR team. Based out in LA, Rhian is now Cherish PR’s West Coast PR Consultant. She’s creative, she knows how to find a good story for the US press and she’s has excellent insight into what’s hot and what’s not-so hot in the West Coast. Here’s our ‘8 Questions with’ Rhian Humphries.

What advice would you give any brand wanting to build their brand on the West Coast?

In order to stand out on the West Coast where there is rampant competition and a high levels of innovation, brands need to have the “purple cow” factor. In order to succeed on the West Coast, brand need to identify who their target customer is, understand that unique need and desire, and come up with messaging that speaks in authentic ways to their needs.

As the epicentre of innovation, especially in tech, consumers on the West Coast also tend to value time over money, reflected in the growth of on-demand services, subscription and delivery apps like UberEats, Blue Apron, StitchFix, Amazon Prime and more. Having a brand that integrates and meets this on demand need will help reach an audience on the West Coast.

Additionally, consumers on the West Coast tend to be socially conscious, and their buying decisions are driven by more than just price, availability, or branding. Companies that integrate a giving-model into their business, like TOMS or Warby Parker, have shown to be extremely successful on the West Coast, in part due to their ethical approach to commerce.

As a West Coast PR consultant, what trends are you seeing in the technology space?

What can Silicon Roundabout learn from Silicon Valley?

If you had to describe yourself in three words, what would they be?

How long have you been in PR?

I have been in PR since 2011, so a total of 7 years!

What’s your favourite part of your job?

Getting to meet and work with so many great innovators and entrepreneurial thinkers

Motto you live by?
“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou

What’s your favourite place to eat in San Francisco?

Definitely Foreign Cinema in The Mission District of San Francisco

If you would like to find out more about Cherish PR and our UK, multi-geo or West Coast PR support please contact Pally.Kaur@cherishpr.com or call the office on +44 (0)203 626 0284.

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