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Why PR is about people and not automated tech platforms

21/03/2017

Whether you like it or not, automated tech is here to stay. In the PR industry, automated tech platforms have made aspects of our roles more efficient, such as putting together coverage reports, scheduling social media posts or collating SEO activity. Sending out press releases and searching for journalist requests, can be accomplished with the click of a button. Yet recently, we have noticed a few services offering to automate the whole PR process.

We …

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Tips and Tricks to PR Internships Abroad

13/03/2017

I can’t recall the reason but completing a PR internship abroad in London has been in my plans for as long as I can remember.  I figured what better place to get great PR experience than London?  I didn’t know what to expect for my first ever Skype interview with the Director of Cherish, but once I got through that and received the offer, I was thrilled.  I had no idea what was waiting for …

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