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DID THE PR INDUSTRY SHOOT ITSELF IN THE FOOT BY DISCREDITING AVE?

23/02/2017

Measuring the effectiveness of PR has always been a challenge in the PR industry. In the past, agencies have often looked at AVEs (Advertising Value Equivalent) as a measurement of success, as it compares the monetary ‘value’ of coverage with an advertisement, but it was wrong because values were based on rate card – and who actually pays that – and they didn’t take into account the endorsement of the outlet and the active recommendation …

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HOW PR CAN HELP YOU WITH SEO    

16/02/2017

We live in a digital age and in order to succeed it’s crucial that PR works hand-in-hand with SEO. Most of us consume and share content online whilst on the go, therefore, we need to ensure that any content placed online is easily found on Google and other search engines.

Here are a few benefits of integrating SEO with PR:

Quality content is key to success

Focus on creating content that is unique and relevant …

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