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What Virtual Reality Tech Means for PR

07/03/2016

If you’ve watched TV ads recently, it’s likely that you’ve seen the slick new brand ad for Samsung, complete with Virtual Reality capabilities on Oculus Rift. Virtual Reality is heading mainstream, giving marketers limitless opportunities to immerse consumers in the world of their brand. From watching a concert, climbing a mountain, riding a motorbike or roller coaster, consumers can now “live” the aspirational world of your brand, heightening excitement and emotional response.

Brands such as …

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