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Client Snapshot: Indiegogo Campaign Media Training Tips

24/08/2015

Our media training specialist once said ‘people think they know exactly how to deal with media based on what it’s done in TV dramas and films’, but there’s much more to it and that’s why it’s crucial to understand the media landscape and what makes a story appealing to the media.

One of the most important things for media is timing, significance and proximity. Journalists are looking for stories that are new and trending, but …

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