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Top Tips: Successful Show Event PR

01/05/2014

The great and good of the publishing world descended on Earl’s Court this month for the London Book Fair. With some of the biggest publishing companies in the world investing thousands in sparkling stands and endless parties, it’s pretty hard to stand out. Show event PR is easier said than done, but get the formula right and you can really own the show!

Or is it?

The smart companies forget battling it out on the …

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