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Client Snapshot: Mills & Boon Mother’s Day Press Campaign

07/04/2014

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the contributing authors Adele Parks and Judy Astley read extracts from their own short stories to the guests.

As the group of mothers and daughters enjoyed the tasty treats and rose champagne (quite a lot of champagne actually….), Adele and Judy wandered from table to table signing copies of Truly Madly Deeply and chatting about their writing process, how they come up with ideas for stories and what titles they have coming out next.

Along with a complimentary copy of the book, guests also received a goody bag filled with a Mills & Boon pencil, notebook and gorgeous L’Occitane products to keep as a reminder of their very special day.

More about Truly Madly Deeply:

Truly, Madly, Deeply, published by Mills & Boon, in association with the Romantic Novelists’ Association, brings together 24 specially-selected short stories from best-selling authors.
Adele Parks and Judy Astley are joined by Katie Fforde, Carole Matthews, Miranda Dickinson and a selection of rising stars of contemporary women’s fiction.
From wedding days to special anniversaries, steamy one-night encounters to everlasting love, Truly, Madly, Deeply takes readers on an exciting romantic adventure where love really is all you need.

Available now in all good paperback and eBook retailers RRP £7.99, and at www.millsandboon.co.uk

If you are interested in finding out more about how we can work with you on a press campaign, please get in touch info@cherishpr.com or drop us a line on +44 (0)203 626 0283.

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