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Fashion bloggers, tweet boutique and social currency

10/04/2014

The inaugural Bloggers Fashion Week took place from 24-26 March in London and over 200 bloggers were involved – from styling, live blogging and even sashaying down the catwalk.

Working with our client ShopStyle, we organised a Tweet Boutique event to take place from 6 to 7pm on the last day and bloggers were invited to take part by tweeting to Shopstyle and using the hashtag #TweetBoutique. By tweeting, the bloggers built up social currency …

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Client Snapshot: Mills & Boon Mother’s Day Press Campaign

07/04/2014

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the …

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