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The Burger Backlash – Why Brand Positioning Is Important

28/06/2013

When earlier this week, Chancellor George Osborne tweeted a picture of himself working late and enjoying a burger at his desk to his 53,000 followers, little did he know the media storm that would follow. Causing a mild media circus, with headlines flying in from across the globe, far from portraying himself as a ‘man of the people’ – which was no doubt the initial objective of the snap – the photo did anything but. …

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