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Industry Insight: The end of print publishing

22/02/2013

Does the start of 2013 mark the beginning of the end of the traditional newspaper? The latest Audit Bureau of Circulations figures out this week show that all national newspaper websites have reported bumper traffic growth for January 2013, with all sites posting double-digit month-on-month rises, with Mail Online hitting the record of just under 8 million daily unique browsers! That’s a rise of 13% in just one month. So is this the end of …

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Client Snapshot: Mills & Boon Underground PR Stunt

04/02/2013

 

We get to be involved in some pretty cool things here at Cherish, and recently that means taking love to the underground with a PR stunt. Have you ever been sat (or stood) on the London underground, gazing around at the many people with their noses in books and newspapers, wishing you had remembered to put that book you’ve been meaning to read into your bag that morning? With busy commutes for many of …

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